Introduction to Pluralsense
Test 1 INTRODUCTION Pluralsense is a white label solution for Content Marketing + Email Marketing + Social Marketing used by Marketing Agencies. From a single platform Agencies on behalf of customers can: • Collaborate and create content • Review and Optimize content for Content Marketing • Publish content in web, mobile, voice and other formats • Build and grow community driven niche websites • Automate Social Media presence • Design and publish landing pages and popups • Acquire leads for customers’ businesses • Deliver content optimized for SEO In this document I present a case study using Pluralsense platform to manage most of the aspects of Content Marketing, Social Marketing and Email Marketing for a customer. Disclaimer: What you’re going to notice in the current version is that the user experience is lagging in relation to feature size. Sorry. I focused on developing the backend features and left the UX a bit abandoned. I’m working now on improving the user experience and would love the feedback. 1.1 WHAT IS PLURALSENSE? Pluralsense manages multiple projects on behalf of an Agency’s customers. FIGURE 1 - AGENCY DASHBOARD Figure 1 shows the dashboard for the Agency owner and admins. Agencies can manage multiple projects on behalf of customers. For each project they can: • Serve dynamic website on behalf of customer • Outsource content creation • Create, review and approve content • Publish SEO friendly content • Create landing pages to collect emails • Automate email marketing and social network marketing • Automate social media presence • And more In this case study the agency is Pluralsense itself. From Figure 1 you see it is managing five projects. Three of the managed projects’ websites can be accessed from: • https://guitarhertz.com • https://pluralsense.com • https://yuletechnologies.co.uk The other two projects do not have a website configured yet, they just use the social networks automation features from the platform. I’m going to show how the platform is managing almost every aspect of the digital marketing, by using the pilot customer website Guitar Hertz. 1.2 WHAT CAN PLURALSENSE DO? When a project admin selects the project Guitar Hertz, from the agency dashboard, they see the available modules. FIGURE 2 - CUSTOMER PROJECT MODULES In this document, I’ll present a few modules only and focus on important elements of each feature. 2 CASE STUDY: GUITAR HERTZ (HTTPS://GUITARHERTZ.COM) The web property https://guitarhertz.com is fully managed by Pluralsense platform. Guitar Hertz is a website that publishes content related to the topic “The Guitar”. Some content is generated automatically while other is crafted by the agency’s personnel (me and Upwork freelancers). Content is also created and submitted by guest authors. All content is reviewed before publishing. Content published on https://guitarhertz.com is also published to multiple social networks. This project publishes content to six Twitter accounts and one Facebook Page. Publishing to other platforms such as Instagram, Pinterest, Tumblr, etc is on the road map. The following sections show how the web property is fully managed by Pluralsense platform. Disclaimer: Before I start the case study, I need to make another disclaimer. All the copy that you’re going to see for Guitar Hertz may be the worst copy you ever seen in your life. I want to make it clear that I don’t claim having any copywriting skills. My strongest skills are developing software. 2.1 RECRUITING GUEST AUTHORS WITH FREE TRAFFIC In order to get traffic to Guitar Hertz, the website must publish quality content. However, to get user-generated quality content, I need first to convince people to register in the platform. In this case study, all users were acquired using free traffic from Twitter. To get new followers on Twitter, I’m using the reciprocity principle. Using the platform, I do also publish content daily to the six twitter accounts. I’m publishing content pulled from https://guitarhertz.com, google news, and also crafting content with images and. Some users are acquired when they visit a page at https://guitarhertz.com and see a popup with a request to join as an guest author and do Guest Blogging. Other users are acquired by direct messaging them with a sequence of private messages on Twitter. 2.1.1 TWITTER CONVERSATION When using direct messages, I use a sequence such as the one shown in the following conversation.